collecting beauty for - safekeeping -
To my artist: to raising her barefoot, to guiding her freedom, to refining her structure, to loving her wholly, to giving her space, to holding her accountable, to laughing with her, to growing up together
Unpacking the stories we buy with our products. A deep dive into the maze of brand loyalty, identity, and belonging. We'll dissect our brand crushes and how they shape us. Can brands really build "community" or is it all a scam?
Art direction essays, frameworks, and visual research by Zoë Yasemin — covering image-making, brand strategy, fashion, and visual culture for art directors, photographers, and creative directors.
I write essays about relationships, thinking, and agency, sometimes with my wife. We live on a windswept island in the Baltic Sea with our two daughters.