The Stories We Sell Ourselves

The Stories We Sell Ourselves

About the Substack

Unpacking the stories we buy with our products. A deep dive into the maze of brand loyalty, identity, and belonging. We'll dissect our brand crushes and how they shape us. Can brands really build "community" or is it all a scam?

Free Subscription Benefits

• Occasional public posts

Paid Subcription Benefits

• Subscriber-only posts and full archive
• Post comments and join the community

Paid Subscription Plans

• $50 a year
• $5 a month

About Arriane

Writer, brand strategist, user research nerd, internet anthropologist. Formerly: teacher, community, organizer, entrepreneur. Dabbles in: Poetry, mixed media art.