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ART DIRECTION

About the Substack

Art direction essays, frameworks, and visual research by Zoë Yasemin — covering image-making, brand strategy, fashion, and visual culture for art directors, photographers, and creative directors.

Free Subscription Benefits

  • Occasional posts

Paid Subcription Benefits

  • Visual Curriculum (bi-weekly study programme)
  • Courses: From Idea to Issue + 30-Day Art Director’s DNA + Outreach Playbook
  • Full archive (250+ paid essays, frameworks & insights) and exclusive posts

Paid Subscription Plans

  • €11.99 a month
  • €100 a year

About Zoë Yasemin

Art director specialising in fashion and luxury image direction, working from visual research and image culture through to production.

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