Iโm Joe Pine, author of The Transformation Economy. This Substack is where I extend the work beyond the bookโhelping you understand, apply, and fully embrace transformation as a way to create real value and foster human flourishing.
Author of the 2026 book The Transformation Economy: Guiding Customers to Achieve Their Aspirations, plus The Experience Economy, Mass Customization, Authenticity, and Infinite Possibility: Creating Customer Value on the Digital Frontier.
The number of free subscribers for Transformations Book over time since it was added to the directory.
The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs. By Christopher Lochhead and Eddie Yoon
A newsletter about creating value for customers, employees, and companies.
What Are We Really Exploring? Exploring how transformative experiences help us reconnect with ourselves, each other, and the living world.