I'm Joe Pine, and I'm working on a new book on the subject of transformations as a distinct economic offering. Subscribers to my Substack are following my writing process live and getting first exposure to these ideas, plus more.
Author of The Experience Economy, Mass Customization, Authenticity, and Infinite Possibility: Creating Customer Value on the Digital Frontier.
The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs. By Christopher Lochhead, Eddie Yoon, & Katrina Kirsch
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