The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs.
By Christopher Lochhead, Eddie Yoon, & Katrina Kirsch
The authority on category designโthe business strategy behind legendary entrepreneurs, executives, marketers, and creators who earn up to 76% of a given market's value. By Christopher Lochhead, Eddie Yoon, and Katrina Kirsch
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I'm Joe Pine, and I'm working on a new book on the subject of transformations as a distinct economic offering. Subscribers to my Substack are following my writing process live and getting first exposure to these ideas, plus more.
What we can learn from the pattern-breaking ideas and founders who succeed at changing the future.
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