Category Pirates
by Category Pirates 🏴☠️Category Pirates
About the Substack
The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs.
By Christopher Lochhead, Eddie Yoon, & Katrina Kirsch
Free Subscription Benefits
- Mini-book previews & monthly Buried Treasure roundups
Paid Subcription Benefits
- New letter every Friday, packed with category design examples, frameworks, strategies, and stories
- Quick tips every Tuesday, sharing the most valuable insights from our deep dives
- Instantly unlock access to an archive of 99+ mini-books, audiobooks, and videos on category design
Paid Subscription Plans
- $200 a year
- $20 a month
About Category Pirates 🏴☠️
The authority on category design—the business strategy behind legendary entrepreneurs, executives, marketers, and creators who earn up to 76% of a given market's value. By Christopher Lochhead, Eddie Yoon, and Katrina Kirsch
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