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Category Pirates

by Category Pirates ๐Ÿดโ€โ˜ ๏ธ
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31K+
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Category Pirates

About the Substack

The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs.

By Christopher Lochhead, Eddie Yoon, & Katrina Kirsch

Free Subscription Benefits

  • Mini-book previews & free emails explaining category design fundamentals

Paid Subcription Benefits

  • Instantly unlock our archive of 79+ mini-books, videos, and more
  • Access a growing library of audiobooks to get insights on the go
  • Receive new posts straight to your inbox

Paid Subscription Plans

  • $200 a year
  • $20 a month

About Category Pirates ๐Ÿดโ€โ˜ ๏ธ

The authority on category designโ€”the business strategy behind legendary entrepreneurs, executives, marketers, and creators who earn up to 76% of a given market's value. By Christopher Lochhead, Eddie Yoon, and Katrina Kirsch

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