The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs.
By Christopher Lochhead and Eddie Yoon
The authority on category designโthe business strategy behind legendary entrepreneurs, executives, marketers, and creators who earn up to 76% of a given market's value. By Christopher Lochhead, Eddie Yoon, and Bri Clark
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Iโm Joe Pine, author of The Transformation Economy. This Substack is where I extend the work beyond the bookโhelping you understand, apply, and fully embrace transformation as a way to create real value and foster human flourishing.
What we can learn from the pattern-breaking ideas and founders who succeed at changing the future.
Musing for entrepreneurs, marketing leaders, creators & category designers with a different mind.
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