Sports marketing, content & culture, from Amar Singh
Sports industry insider and marketing expert. Formerly a journalist, West Ham content chief and Budweiser football strategist, I'm now an agency SVP and marketing professor. This is where I make sense of it all.
The number of free subscribers for The Sports Marketeer over time since it was added to the directory.
The latest Liverpool FC news and analysis from Anfield, the AXA Training Centre and beyond.
Used well, humour has been conclusively shown to generate more customers. So do you want more customers? Brands & Humour is a weekly guide on how to use humour intelligently, effectively and โ above all โย profitably.