Brands & Humour

Brands & Humour

About the Substack

Every week I look at how brands can use humour to be more likeable, memorable and — above all else — profitable.

Free Subscription Benefits

• The weekly newsletter and access to the previous two weeks' issues of Brands & Humour

Paid Subcription Benefits

• The weekly newsletter and access to 100% of the Brands & Humour archive (100+ newsletters and growing)
• Discounts on HumourScope® products — launching in Autumn 2024

Paid Subscription Plans

• £70 a year
• £7 a month

About Paddy Gilmore | Studio Gilmore

I’m a humour consultant: I help brands become more profitable by advising them on how, when and where to use humour in their comms. I've used my HumourScope® methodology with numerous global brands including Epson, WPP and Harley-Davidson.