Marketing science and evidence applied to how sport sponsorship is planned, activated and proven. By Rory Natkiel, founder of Box Count, for anyone who wants to make more confident sponsorship decisions.
Marketing strategist, sponsorship specialist.
Unpicking how social-first, young audiences such as Gen Alpha are upending conventional wisdom about sports fandom.
What the business of sports is doing and what it should be doing...
Bridgette Hamstead, architect of the Neurodiversity Justice Frameworkโข, writes on structural transformation, epistemic repair, AuDHD experience, movement strategy, and the theory and practice of collective liberation for neurodivergent people.