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Fanshift by Jo Redfern

About the Substack

Unpicking how social-first, young audiences such as Gen Alpha are upending conventional wisdom about sports fandom.

Free Subscription Benefits

  • Public posts

Paid Subcription Benefits

  • Subscriber-only posts, deeper analysis and archive
  • Occasional small-group AMAs
  • Data sheets or trackers

Paid Subscription Plans

  • £66 a year
  • £6 a month

About Jo Redfern

Digital media and youth strategist | Audience growth and revenue strategy for Entertainment and Sports on YouTube, Roblox, TikTok | Podcast host and Speaker | ex BBC, Disney, WWE | Owner of Futrhood Media

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