Unpicking how social-first, young audiences such as Gen Alpha are upending conventional wisdom about sports fandom.
Digital media and youth strategist | Audience growth and revenue strategy for Entertainment and Sports on YouTube, Roblox, TikTok | Podcast host and Speaker | ex BBC, Disney, WWE | Owner of Futrhood Media
Your 5-min read to get a European take on the Global Streaming Video Business
Marketing science and evidence applied to how sport sponsorship is planned, activated and proven. By Rory Natkiel, founder of Box Count, for anyone who wants to make more confident sponsorship decisions.
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