Performance DNA

Performance DNA

About the Substack

Training athletes, CEOs, military leaders, and coaches to stay focused, think fast, and deliver results under pressure—using proven techniques from performance psychology.

Free Subscription Benefits

• Occasional public posts

Paid Subcription Benefits

• Daily emails
• Post comments and join the community

Paid Subscription Plans

• $200 a year
• $20 a month

About Alex Auerbach

I help high achievers reach their full potential. I’ve spent over a decade coaching the world’s best athletes in the NBA, Army Rangers, and CEOs.