Insights About the Business of Advertising, Ad-Supported Media and Related Technologies
Strategic financial analyst of global advertising, technology and marketing services businesses, informed by relationships with investors as well as media company, marketing, agency and ad tech practitioners.
We talk about ad tech and martech trends - as well as news related to the FirstPartyCapital fund.
The Mediator is (mostly) about the long term structural changes in the media industry and the business and societal implications of those shifts. I write it as a structured form of learning and to get closer to the frontier.
Welcome to Quo Vadis — your periodic dose of programmatic perspective. Join our community to untangle the struggle between programmatic advertising, which presses forward, and a severe informational imbalance obstructing its progress.