A shoot-from-the-hip, zero-hype newsletter about marketing with purpose, leading with clarity, and shaping powerful brands that turn expertise into influence, whether you own a business, lead a nonprofit, or are a pro ready to step up.
I brand therefore I am. Emmy award winner. Questing for the perfect word, the unforgettable sentence, and coffee that doesnโt suck. An itinerant higher ed marketing refugee, I preach the gospel of branding to organizations that need to get religion.
A community and newsletter focused on thriving in life and at work. There's more to life and work than getting by and through.
๐ฃ ๐ฉ๐ปโ๐ณ One weekly email to help solopreneurs build their brand, promote their work and, dare I say, have fun whilst doing it? ๐ฅ Includes glimpses of my midlife relocation and career pivot from agency owner in London to newsletter builder in ๐ซ๐ท.
Names, brands, writing, and the language of commerce, plus occasional tangents.
What Works has moved! Find the full Substack archive along with new (and older) work at whatworks.fyi
The story is not about what happened, it's about what the narrator makes of what happened.