A newsletter about the challenge of turning complex experience into a marketable brand story that the world immediately understands.
Brand whisperer with an Emmy in my back pocket. I write about about the messy, fascinating, and often absurd ways we navigate the court of public opinion, offering up a bit of Brand Therapy along the way.
An idea is only as good as what it changes. Essays and practices for finishing what matters, leading on purpose, and building teams that actually work.
📣 👩🏻🍳 One weekly email to help solopreneurs build their brand, promote their work and, dare I say, have fun whilst doing it? 🥗 Includes glimpses of my midlife relocation and career pivot from agency owner in London to newsletter builder in 🇫🇷.
Names, brands, writing, and the language of commerce, plus occasional digressions into fashion, retail, and city life.
What Works has moved! Find the full Substack archive along with new (and older) work at whatworks.fyi
The story is not about what happened, it's about what the narrator makes of what happened.