Names, brands, writing, and the language of commerce, plus occasional tangents.
Writer, name developer, brand critic. lapsed journalist, year-round bay swimmer.
Words. Words about words. Words about copyediting. The occasional cultural observation.
A few thoughts on what I'm wearing, words I'm writing, and the world we wander.
I'm a recovering journalist wild swimming my way to the writing I was meant to do. Working with fear in the water and on the page, understanding family, true tales of Old San Francisco, and cooking real food are all topics for my musings.
Naming advice, resources, and classes on everything from the basics of naming to the business of naming. Created by naming expert Caitlin Barrett. wildgeesestudio.com for naming services namingforeveryone.com for live and self-guided naming classes
A weekly newsletter by an award-winning media pro who crafts buzz-generating, donor-attracting, grant-winning, capacity-boosting strategic brands tailored for mid-sized nonprofits.