Names, brands, writing, and the language of commerce, plus occasional tangents.
Writer, name developer, brand critic. lapsed journalist, year-round bay swimmer.
The number of free subscribers for Fritinancy over time since it was added to the directory.
Words. Words about words. Words about copyediting. The occasional cultural observation.
A few thoughts on what I'm wearing, words I'm writing, and the world we wander.
I'm a recovering journalist wild swimming my way to the writing I was meant to do. Working with fear in the water and on the page, understanding family, true tales of Old San Francisco, pondering Catholic politics, and the resistance.
Get weekly naming advice, resources, and insights on everything from the basics of naming to the business of naming. Created by naming expert Caitlin Barrett of Wild Geese Studio.
Where smart strategy meets unfiltered opinionโbecause shaping public perception shouldn't be left to chance.