From sigh-copy to psy-copy®. Copywriting psychology, midlife messaging plus smart stuff for copywriters.
Hot takes on copywriting by psy-copy® messaging strategist & copywriter Sue Moore.
I make your words pay their way using copy psychology at VirtualGoldDust.com
Writer in London working at a tiny indie London bookshop + latest news from my book - Sorry I'm Late, I Didn't Want to Come: One Introvert's Year of Saying Yes
A newsletter for the expat curious. 👀 Exploring the culture, customs, norms, behaviors, foods, home life & identities of people around the world, with a fun & quirky twist.
Entrepreneurial Scientist. Researching how marketing & entrepreneurship work. Sharing what I learn. Occasional tomfoolery & shenanigans.
You are part of a generation of women redefining midlife. Younger for longer we have unprecedented opportunities. But also unprecedented pressures. This newsletter is about helping you matter more in your own midlife.
Every week I look at how brands can use humour to be more likeable, memorable and — above all else — profitable.