I write about whatโs changing in the business of expertise, from AI and buyer behaviour to positioning and pricing.
I write about whatโs changing in the business of expertise, from AI and buyer behaviour to positioning and pricing.
My thoughts on fashion, fashion marketing and the occasional shopping list.
Insights, analysis and the business behind the worldโs most desirable luxury brandsโplus frameworks and AI prompts to build brands that command desire, trust and premium pricing. Every dispatch reveals one Luxury Move worth stealing ๐ธ