The Business of Luxury

The Business of Luxury

About the Substack

Insights, analysis and the business behind the world’s most desirable luxury brands—plus frameworks and AI prompts to build brands that command desire, trust and premium pricing. Every dispatch reveals one Luxury Move worth stealing 🍸

Free Subscription Benefits

• What the world's most desirable brands know about desire, status, and influence — decoded for your brand.

Paid Subcription Benefits

• The exact frameworks, diagnostics, GPTs, and tools I use with private clients — without the private client price tag.
• Every Business of Luxury premium dispatch, unlocked instantly. 30+ dossiers into the hidden psychology behind the world's most desirable brands.
• PLUS: The Luxury Signal Audit: 15 questions that diagnose exactly where your personal brand is leaking authority (what most brand strategists charge £2,000 to diagnose)

Paid Subscription Plans

• £11 a month
• £120 a year

About Carolynne Alexander

Founder, The Business of Luxury. Luxury Brand Strategy with sharp British wit 🇬🇧 Exploring the psychology, luxury thinking and timeless principles behind the world’s most desirable brands—and the founders who built them 🍸 Luxury is a life well lived