Get on-the-ground 'color' in China beyond the earnings calls and market reports.
A journalist-turned consultancy founder whoโs influenced by design thinking, Yaling is driven to catch signals before they turn into trends, and interpret nuances of China in an economic downturn
The number of free subscribers for Following the Yuan over time since it was added to the directory.
the 'who what wai' is for anyone interested in growing their brand in China. We cover consumer trends, dish out marketing strategies and point out great content. 'who what wai' is produced by wai social.
Actionable insights for successful China-related business and investment
Bridging the U.S.-China Communications Gap: stories of wins and fails.