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Following the Yuan

About the Substack

Get on-the-ground 'color' in China beyond the earnings calls and market reports.

Free Subscription Benefits

  • Late access to 'weekly consumer news', occasional free posts

Paid Subcription Benefits

  • Early access to 'weekly consumer news', monthly 'deep dives'/'China explainer' with original reporting and analysis
  • 5% discount in custom research projects, priority responses and bi-annual calls (30 mins) for your China questions
  • Up-to-date earnings call calendar with 30+ Chinese & overseas consumer companies

Paid Subscription Plans

  • $68 a year
  • $6.80 a month

About Yaling Jiang

A journalist-turned consultancy founder whoโ€™s influenced by design thinking, Yaling is driven to catch signals before they turn into trends, and interpret nuances of China in an economic downturn

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