Following the Yuan Substack by Yaling Jiang | Insights from Sidestack

Following the Yuan

About the Substack

Get on-the-ground 'color' in China beyond the earnings calls and market reports.

Free Subscription Benefits

Late access to 'weekly consumer news', occasional free posts

Paid Subcription Benefits

Early access to 'weekly consumer news', monthly 'deep dives'/'China explainer' with original reporting and analysis
5% discount in custom research projects, priority responses and bi-annual calls (30 mins) for your China questions
Up-to-date earnings call calendar with 30+ Chinese & overseas consumer companies

Paid Subscription Plans

$68 a year
$6.80 a month

About Yaling Jiang

A journalist-turned consultancy founder who’s influenced by design thinking, Yaling is driven to catch signals before they turn into trends, and interpret nuances of China in an economic downturn

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the 'who what wai' is for anyone interested in growing their brand in China. We cover consumer trends, dish out marketing strategies and point out great content. 'who what wai' is produced by wai social.

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