10K+
free subscribers

Decision Loop

About the Substack

You've spent millions on data and AI. Why aren't decisions getting better? Frameworks for marketing, data, and AI leaders on the decision layer from a 3x founder, Growth systems and CDP pioneer.

About Abhi Yadav

3x founder & CEO of iCustomer. MIT alum. Writing about: data rich & decision poor enterprise, MAD (Marketing + Advertising + Data) Tech convergence & modern growth playbooks for a customer first - human + Agentic AI world.

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