Data to Decision Activation
by Abhi Yadavin 💼 Business
free subscribers
Data to Decision Activation
About the Substack
Where Marketing, Advertising & Data (MAD) converge into decision loops that compound. Frameworks & notes from the trenches for operators.
About Abhi Yadav
3x founder & CEO of iCustomer. MIT alum. Writing about: data rich & decision poor enterprise, MAD (Marketing + Advertising + Data) Tech convergence & modern growth playbooks for a customer first - human + Agentic AI world.
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