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A newsletter that covers all things Positioning for founders, marketers and product folks. I'm April Dunford - a positioning expert, consultant, author of the books Obviously Awesome and Sales Pitch, and host of the Positioning podcast.
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The most opinionated and bleeding-edge growth and go-to-market playbooks for B2B SaaS. Step-by-step, in-depth, and including the latest (AI) tools.
A must-have resource for anyone in the growth, marketing, or product space.