Backstory & Strategy

About the Substack

Where backstory meets strategy for media and nonprofit leaders.

Cut through the noise with frameworks, playbooks, and digital strategy insights built from years in the field. Join a community moving beyond buzzwords to strategy that actually works.

Free Subscription Benefits

  • Occasional public posts

Paid Subcription Benefits

  • Subscriber-only posts and full archive
  • Post comments and join the community
  • Quarterly 1:1 30 minute zoom session

About Yoni Greenbaum

Newsrooms, the C-suite, and the kitchenโ€”Iโ€™ve seen the hard calls from every angle. Now at the American Press Institute building tools for journalismโ€™s future. Backstory & Strategy is where I share the roadmaps. (Views are mine alone.)

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