INNOVATION&

INNOVATION&

About the Substack

Evidence-based analysis, practical tools and innovation strategy consulting for leaders deciding what to test, fund, pivot, stop or scale.

Free Subscription Benefits

• Complete, evidence-backed insight into consequential innovation problems, shorter notes and one complimentary paid-article claim.

Paid Subcription Benefits

• Practical decision guidance, worked examples, exercises and reusable tools that help you apply each insight to real innovation work and build better judgement over time.
• Includes full archive access, cross-industry learning and selected workshop and consulting discounts.

Paid Subscription Plans

• $9.90 a month
• $99 a year

About Yetvart Artinyan

I help companies and startups turn innovation into meaningful progress. I share lessons from research and experience that shape how I think, question assumptions, and decide what to pursue. I hope they help you do the same.