5K+
free subscribers

Upward Growth Substack

About the Substack

Market intelligence for companies competing in the health plan market.

Free Subscription Benefits

  • Weekly analysis of the health plan market: buyer behavior, regulatory shifts, and the dynamics shaping how plans actually make decisions.

Paid Subcription Benefits

  • Monthly Upward Growth Pro group call with Ryan. 45-minute live session for all Pro members, one topic plus open Q&A. Recording posted afterward if you can't attend live.
  • First access to long-form deep dives before they open to free readers 60 days later, plus the Blues Consolidation Tracker updated quarterly.
  • Everything in Pro, plus a 30-minute annual 1:1 strategy call with Ryan and priority topic input for the monthly Pro group calls.

Paid Subscription Plans

  • $10 a month
  • $100 a year

About Ryan Peterson

Principal at Upward Growth, a health plan market advisory firm. Nearly 15 years helping health tech companies sell to health plans. This newsletter covers payor market strategy, CMS regulatory shifts, and the dynamics shaping how health plans buy.

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