4K+
free subscribers

Upward Growth Substack

About the Substack

Market intelligence for companies competing in the health plan market.

Free Subscription Benefits

  • Weekly analysis of the health plan market: buyer behavior, regulatory shifts, and the dynamics shaping how plans actually make decisions.

Paid Subcription Benefits

  • Premium analysis on health plan strategy and buyer behavior, including the context behind the headlines that vendors, investors, and operators need.
  • Strategy notes, frameworks, and extended analysis beyond the free posts
  • Early access and occasional behind-the-scenes commentary

Paid Subscription Plans

  • $100 a year
  • $10 a month

About Ryan Peterson

Principal at Upward Growth, a strategic growth consulting firm. Nearly 15 years helping health tech companies sell to health plans. This newsletter covers payor market strategy, CMS regulatory shifts, and the dynamics shaping how health plans buy.

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