The B2B Stack
About the Substack
Operator notes on B2B programmatic, intent data, ABM and attribution, written for marketers who can tell the difference between a working stack and a sales deck.
Free Subscription Benefits
- Weekly writing on B2B programmatic, intent data, ABM and attribution. Plus the Signals Scorecard and the B2B Programmatic Buyer's Field Guide.
Paid Subcription Benefits
- The Operator Vault. Honest quarterly briefings on the vendors that matter (DSPs, intent data, ABM, CDPs), plus the templates and frameworks I use in my work.
- Operator Office Hours. Quarterly small-group call (10 people max) where members bring live programmatic, ABM and attribution problems and we work them through together.
- Annual Stack Audit. Once a year, share your current B2B stack for a written advisory read and a 30-minute call on what's working and what to fix.
Paid Subscription Plans
- $495 a year
- $49.99 a month
About Mike Harty
Multi-time founder & investor decoding the future of B2B marketing + AI. Co-founder @ FunnelFuel | Author of TheB2BStack.com