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The B2B Stack

About the Substack

Operator notes on B2B programmatic, intent data, ABM and attribution, written for marketers who can tell the difference between a working stack and a sales deck.

Free Subscription Benefits

  • Weekly writing on B2B programmatic, intent data, ABM and attribution. Plus the Signals Scorecard and the B2B Programmatic Buyer's Field Guide.

Paid Subcription Benefits

  • The Operator Vault. Honest quarterly briefings on the vendors that matter (DSPs, intent data, ABM, CDPs), plus the templates and frameworks I use in my work.
  • Operator Office Hours. Quarterly small-group call (10 people max) where members bring live programmatic, ABM and attribution problems and we work them through together.
  • Annual Stack Audit. Once a year, share your current B2B stack for a written advisory read and a 30-minute call on what's working and what to fix.

Paid Subscription Plans

  • $495 a year
  • $49.99 a month

About Mike Harty

Multi-time founder & investor decoding the future of B2B marketing + AI. Co-founder @ FunnelFuel | Author of TheB2BStack.com

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