The B2B Stack
About the Substack
What works. What doesn't. What's changing in B2B marketing. Independent analysis, real-world data and sharp perspectives on the strategies and technology shaping the industry. No vendor hype.
Free Subscription Benefits
- Get independent analysis, original & exclusive research and practical insights into what works, what doesn't and what's changing in B2B advertising
Paid Subcription Benefits
- The Operator Vault. Honest quarterly briefings on the vendors that matter (DSPs, intent data, ABM, CDPs), plus the templates and frameworks I use in my work.
- Operator Office Hours. Quarterly small-group call (10 people max) where members bring live programmatic, ABM and attribution problems and we work them through together.
- Annual Stack Audit. Once a year, share your current B2B stack for a written advisory read and a 30-minute call on what's working and what to fix.
About Mike Harty
Multi-time founder & investor decoding the future of B2B marketing + AI. Co-founder @ FunnelFuel | Author of TheB2BStack.com