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The B2B Stack

About the Substack

What works. What doesn't. What's changing in B2B marketing. Independent analysis, real-world data and sharp perspectives on the strategies and technology shaping the industry. No vendor hype.

Free Subscription Benefits

  • Get independent analysis, original & exclusive research and practical insights into what works, what doesn't and what's changing in B2B advertising

Paid Subcription Benefits

  • The Operator Vault. Honest quarterly briefings on the vendors that matter (DSPs, intent data, ABM, CDPs), plus the templates and frameworks I use in my work.
  • Operator Office Hours. Quarterly small-group call (10 people max) where members bring live programmatic, ABM and attribution problems and we work them through together.
  • Annual Stack Audit. Once a year, share your current B2B stack for a written advisory read and a 30-minute call on what's working and what to fix.

About Mike Harty

Multi-time founder & investor decoding the future of B2B marketing + AI. Co-founder @ FunnelFuel | Author of TheB2BStack.com

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