The Marketing Black

The Marketing Black

About the Substack

Get raw, relatable stories about marketing and business—the struggles, wins, and all the messy in-betweens—for African side hustlers and solo entrepreneurs tired of one-size-fits-all advice.

About Tope Olofin

I write about the messy realities of building a business in Africa. Through storytelling, I share practical insights on business principles, fleeting trends and creativity.