The Signal
by Brendan J Shortin 🕹 Technology
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The Signal
About the Substack
Separating the signal from the noise • a newsletter on all things GTM tech
About Brendan J Short
Writing The Signal → Exploring how to scale go-to-market with AI & automation instead of headcount • Recovering SaaS founder (2x) • Previously: B2B GTM at Apollo.io, Zoom, and Wiser.
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