2K+
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The Marketing Black

About the Substack

Writing about the work that comes before marketing, growth, and certainty. Especially when youโ€™re building something and the signals arenโ€™t clear yet.

Free Subscription Benefits

  • Occasional public posts

Paid Subcription Benefits

  • Subscriber-only posts and full archive
  • Post comments and join the community

Paid Subscription Plans

  • $80 a year
  • $8 a month

About Tope Olofin

For bootstrapped founders who want evidence before ego. I break down how to test demand, price properly, and avoid building what no one will pay for.

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