Uncovering Indian consumer psychology through research. Published every Tuesday
I've spent a decade studying why people do what they do with technology. I've worked with Duolingo and Meta and a bunch of startups you've never heard of. I write The India Notes and Messy Logic, where I think out loud about human behavior & markets.
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Fintech Inside distills the most important developments shaping financial innovation in India. Get smart, nuanced insights without the noise.