The Funnel Fuel

About the Substack

Demand Generation marketingโ€”is the blend of art and science. I share essential principles, insights forged through trial and error, templates, and KPIs to boost your effectiveness, communication, and revenue in both Sales-Led and PLG orgs.

Free Subscription Benefits

  • Occasional public posts

Paid Subcription Benefits

  • Subscriber-only posts and full archive
  • Post comments and join the community

Paid Subscription Plans

  • $50 a year
  • $5 a month

About The Funnel Fuel

The Art & Science of Demand Gen.
I am a Marketing & DG leader with a passion for data and funnel clarity. I heard countless definitions of DGโ€”each partly true, none complete. I demystify Demand Gen, and share lessons & practical growth strategies.

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