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THAT BUSINESS OF MEANING

About the Substack

A weekly newsletter & conversation series from Peter Spear on human understanding & cultural insight in business.

Free Subscription Benefits

  • Friday morning newsletter & Monday morning conversation series

Paid Subcription Benefits

  • Occasional posts

Paid Subscription Plans

  • $7 a month

About Peter Spear

I am an ethnographer and brand consultant in Hudson, New York. I help teams communicate and innovate more effectively, by helping them understand who they serve, and what drives them.

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