Strategy in Praxis

Strategy in Praxis

About the Substack

Incoherent ramblings about complexity-coherent strategy.

Free Subscription Benefits

• Occasional public posts

Paid Subcription Benefits

• Twice as much content
• Premium subscriber-only posts and full archive
• Access to Strategy in Polemy e-book (the 2021 Castlin Manifesto)

Paid Subscription Plans

• $8 a month
• $70 a year

About JP Castlin

Consultancy exec turned independent strategic management type with a penchant for the complex.

Creator of NSM, the ABCDE framework, and Idun.

As seen on stage, on TV, in books, in newspapers, in columns for MarketingWeek, and so on.