Strategy in Praxis
by JP CastlinStrategy in Praxis
About the Substack
Incoherent ramblings about complexity-coherent strategy.
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- Occasional public posts
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About JP Castlin
Consultancy exec turned independent. Creator of the 4E model of market dynamics, the ABCDE framework, a bunch of so-called laws, Idun and Edda. As seen on stage, on TV, in books, in newspapers, in columns for MarketingWeek, and so on.
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