Strategy in Praxis

Strategy in Praxis

About the Substack

Incoherent ramblings about complexity-coherent strategy.

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About JP Castlin

Ex-exec strategy advisor + author. Discoverer of dynamic uncertainty, inventor of the 4E model of market dynamics, creator of frameworks, and PA of (a.k.a. father to) Idun and Edda. As seen on stage, on TV, in books, in newspapers, in columns, etc.