Innovation & strategy lab

Innovation & strategy lab

About the Substack

Learn about UX research, innovation, and product development strategy from a Google UX researcher with 12+ years in design, exploring how AI is changing the way we understand users and build products.

Free Subscription Benefits

• Access to The Idea Worth Building Guide - all articles, practical worksheets, and tools delivered regularly to help you validate your idea

Paid Subcription Benefits

• Early access to paid resources, tools, and the coaching program when it launches

Paid Subscription Plans

• $80 a year
• $8 a month

About Barbara Poblocka

Learn about UX research, innovation, and product development strategy from a Google UX researcher with 12+ years in design, exploring how AI is changing the way we understand users and build products.