Strange Alchemy

Strange Alchemy

About the Substack

Every week, we go deep on creativity, this powerfully disruptive and yet so little understood force. With a consistently over 60% open rate, Strange Alchemy is a must read for thousands of readers. It's not magic. It's not science. It's creativity.

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About Ernie Schenck

Ernie is an advertising creative director, writer, columnist for "Communications Arts" magazine and the author of "The Houdini Solution: Put Creativity and Innovation To Work by Thinking Inside The Box"