Thoughts on the near impossibility of running an independent retail business during late stage enshittification of everything. Part personal narrative, part research project, part how-I-did-it, written for both business owners and the curious.
Shop owner at the Fernseed in Tacoma. Ambitious half-asser, starter of many things, finisher of some. I write about owning an indie retail business.
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Advice and wisdom from Heather Havrilesky, published since 2012 (formerly at The Awl and NY Magazine). Paid subscribers receive 1-2 weekly posts on how to navigate our broken world with compassion, realism, and an open heart.
Cautionary tales, unsolicited advice, and notes on living in liminal space, evolution, and returning to yourself.