Practical thinking on ecommerce growth, written for teams who want clearer priorities and better decisions.
Written from inside growing Shopify teams.
Ian Ferguson is an ecommerce growth consultant who helps teams prioritise what drives results. He works closely with growing ecommerce brands, often on Shopify, focusing on clarity, decision-making and sustainable growth.
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Duane Forrester is an ex-Yext, ex-Microsoft (launched Bing Webmaster Tools, helped launch Schema.org, ran SEO at MSN), McGraw-Hill author, international consultant focused on AI/ML and digital strategies and consumer behavior impacts on tech and search.
Welcome to SERPology, the newsletter where I share my thoughts on SEO topics.