Screen Theories Substack by Ian Edgar | Insights from Sidestack

Screen Theories

About the Substack

Theories on engineering repeatable creative success. Strategy, creativity, attention, motivation & recommendation in the world of filmed media.

About Ian Edgar

Creative strategy in filmed media. Video ideas, content theories, data approaches, psychology & creativity. Previously: VP, Creative Strategy, Condé Nast; Co-Founder of audio-visual remix group, Eclectic Method.

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