The Creative Process

The Creative Process

About the Substack

I write about what it takes to build a creative career in a world that's changing faster than ever, helping creatives overcome what's getting in the way of making their best work.

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About Samantha Wills

I built a global accessories brand, closed it, then wrote a memoir about it. Here, I explore what it takes to build a creative career in a changing world, helping creatives overcome what gets in the way of making their best work.