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The Rumelt Perspectives

About the Substack

Essays on strategy. From diagnosis, to the search for the Crux, to the focused application of strength.

About Richard Rumelt

Richard Rumelt is the author of Good Strategy/Bad Strategy and The Crux: How Leaders Become Strategists. He is the principal of Rumelt Advisory, Inc. and has held professorial positions at UCLA Anderson, INSEAD, and the Harvard Business School.

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