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The Rumelt Perspectives

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Essays on strategy. From diagnosis, to the search for the Crux, to the focused application of strength.

About Richard Rumelt

Richard Rumelt is the author of Good Strategy/Bad Strategy and The Crux: How Leaders Become Strategists. He is the principal of Rumelt Advisory, Inc. and has held professorial positions at UCLA Anderson, INSEAD, and the Harvard Business School.

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