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The Behavioral Gap

About the Substack

The Behavioral Gap is a newsletter about change inside organizations and what actually works when you design for it.

Written by Robert Meza, founder of Aim For Behavior

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About Robert Meza

Iโ€™m Robert Meza, founder of Aim For Behavior. I help organizations figure out why the behavior isnโ€™t changing when the strategy, training, and comms all look right. I write about what we find

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