Ritika - What's by Default

Ritika - What's by Default

About the Substack

Where VC intuition meets GTM mechanics — Tactical GTM notes, short experiments & the fundraising moves investors notice.

Free Subscription Benefits

• Occasional emails

Paid Subcription Benefits

• Vetted resources from VC's to founders
• Sharing the pitch deck for pre-seed startups with investors
• Up to 30% off on partnered services

Paid Subscription Plans

• $100 a year
• $10 a month

About Ritika Mehta

Founder & CMO @ByDefaultCMO | Customer Marketer