The "First Principled" Founder

The "First Principled" Founder

About the Substack

Real talk for founders and business rebels. No BS, no safe spaces—just raw lessons, tough love, and what actually works in for owners and founders. If you’re afraid of honest feedback, keep scrolling. If you’re ready to hunt for real content, subscribe.

Free Subscription Benefits

• Occasional public posts

Paid Subcription Benefits

• Subscriber-only posts and full archive
• Post comments and join the community
• Access to the "The Principled Peak"!

Paid Subscription Plans

• $100 a year
• $10 a month

About The "First Principled" Founder

50 years battling to make amazing business happen with relentless first principles and entrepreneurial instinct. Farmer, rancher, fintech disruptor, serial entrepreneur, and non-profit leader driving brutal clarity, execution, and lasting innovation.