I write about building and selling B2B SAAS Products for early stage startup founders.
I am on a mission to help 10,000 companies cross the chasm. This is your place to grow and learn about Go-To-Market strategy from field experts, the community and myself.
A newsletter that covers all things Positioning for founders, marketers and product folks. I'm April Dunford - a positioning expert, consultant, author of the books Obviously Awesome and Sales Pitch, and host of the Positioning podcast.
Is your Alexa listening to you? Why did you get that ad for toothpaste after only looking at it at Target? I unpack the daily mysteries of privacy + tech while providing actionable advice for you to protect yourself online.
A must-have resource for anyone in the growth, marketing, or product space.