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Normal 40 Magazine

About the Substack

For four years, elite performers have told a stranger the truth. Executives, physicians, founders, attorneys. Things theyโ€™ve never said to their spouse, or even themselves.

That stranger was me.

These are their stories.

Free Subscription Benefits

  • Weekly truths about what's waiting for you.

Paid Subcription Benefits

  • Daily content, writing prompts, and tools to start the shift.
  • Behind the scenes of Lonโ€™s next book, The Gap.
  • Monthly call with Lon. Live podcast recordings, special guest appearances, downloadable tools and tips.

About Lon Stroschein

A weekly manifesto for elite performers standing at the bitter edge of their old life. My mission is to release ...The Inevitable You.

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