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Nir Eyal's Substack

About the Substack

Nir Eyal, the bestselling author of Hooked and Indistractable, writes about business, behavior, and the brain.

Free Subscription Benefits

  • Occasional public posts

Paid Subcription Benefits

  • Subscriber-only posts and full archive
  • Subscriber-only episodes in your podcast app
  • Priority VIP slots to book an Office Hours call with Nir

Paid Subscription Plans

  • $29.99 a month

About Nir Eyal

Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."

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