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in 💼 Business

If/Then GTM by Nelson Derrien

About the Substack

This Substack is where I document If/Then GTM. A clear, finite protocol for getting your first 10 customers the boring way.

About If/Then GTM by Nelson Derrien

You want to sell B2B tech. Good. There are hidden constraints that almost no one talks about. Bad. Let’s name them (out loud) and build a path toward your first 10 customers anyway.

Is this your Substack? Submit changes.