Bootstrap Empire

Bootstrap Empire

About the Substack

Building the Bala brand from scratch / the tips I'm learning along the way.

Free Subscription Benefits

• Occasional public posts

Paid Subcription Benefits

• Subscriber-only posts and full archive
• Post comments and join the community
• Email me for personalized tips

Paid Subscription Plans

• $80 a year
• $8 a month

About Natalie Holloway

Cofounder & CEO. Building Bala, modern fitness brand. Mom of 3. Here you’ll find lessons learned from bootstrapping a brand to 8 figures in rev along with wellness tips, Shark Tank, & balance among the chaos. Author of Bootstrap Empire (Wiley, 2026).