Exploring the intersection of marketing strategy and the technology that supports it.
A newsletter that covers all things Positioning for founders, marketers and product folks. I'm April Dunford - a positioning expert, consultant, author of the books Obviously Awesome and Sales Pitch, and host of the Positioning podcast.
Advice for marketers and entrepreneurs looking to succeed in the longevity economy. Grab the free Longevity Economy Fundamentals ebook to understand why people over the age of 50 are the most lucrative market of all.
Curated learnings on the business of marketing, leadership, and life with frameworks. Bcos being intentional is more important than being brilliant.