Marketing Accountability Council (MAC)
by Jay Mandelin 💼 Business
Marketing Accountability Council (MAC)
About the Substack
Trust is crumbling, attention is collapsing, and consumers are done playing: MAC was built for this reckoning.
Free Subscription Benefits
- Not ready to pay? No pressure. Just being here already puts you ahead of most brand managers still chasing "synergy" and spray charts.
Paid Subcription Benefits
- Subscriber-only posts + full archive—every piece, every breakdown, no paywall FOMO
- Join the conversation—post comments, reply to threads, and connect with other readers who can actually spell “ethics”
Paid Subscription Plans
- $5 a month
- $50 a year
About Jay Mandel
Jay Mandel is founder of MAC & co-founder of CDA, leading a marketing reckoning. He champions data integrity, consumer privacy, and true accountability—moving the industry away from vanity metrics to restore trust and measurable business value.
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