Marketing Accountability Council (MAC)

About the Substack

Trust is crumbling, attention is collapsing, and consumers are done playing: MAC was built for this reckoning.

Free Subscription Benefits

  • Not ready to pay? No pressure. Just being here already puts you ahead of most brand managers still chasing "synergy" and spray charts.

Paid Subcription Benefits

  • Subscriber-only posts + full archiveโ€”every piece, every breakdown, no paywall FOMO
  • Join the conversationโ€”post comments, reply to threads, and connect with other readers who can actually spell โ€œethicsโ€

Paid Subscription Plans

  • $5 a month
  • $50 a year

About Jay Mandel

If youโ€™re here, you probably feel it too: weโ€™re overdue for a marketing reckoning. Iโ€™m Jay Mandel, founder of Marketing Accountability Council (MAC) and the Clean Data Alliance (CDA), two platforms built to lead that reckoning from the inside out.

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