Brands Under Pressure

Brands Under Pressure

About the Substack

All things brand strategy, leadership, and the messy reality of what it takes to build a brand that performs.

Free Subscription Benefits

• Weekly insights on how brands make decisions under pressure (and what happens when they get it wrong)

Paid Subcription Benefits

• Full access to all premium posts and the complete archive
• Deep teardowns of how companies navigate M&A, rebrands, and leadership transitions—including what didn't make the press release
• Decision frameworks, stress tests, and strategic tools I use with clients in 7-figure brand moments

Paid Subscription Plans

• $50 a year
• $5 a month

About Kara Redman

Brand strategist and founder of Backroom. 15+ years helping leaders launch startups, raise 8-figure funding, build brand equity, merge, acquire, build empires, and expand globally.