We're talking about style, not fashion. It's pretty loose.
Canadian (professionally) grown in New York. I used to have 2 clothing brands but they didn't exactly take. I'm better at curating. You probably already know about Bob.
Shopping suggestions + recommendations + occasional advice
Suggestions of what to wear for when you don't want to look anymore. I scroll so you don't have to.
This is a newsletter is about answering the question: why not? Maybe it nudges you to try something new, or to see something familiar in a slightly different light.
Always: practical style advice. Sometimes: watches, golf, travel, gear.