Just One Good Idea

About the Substack

The stories behind businesses, inventions, books, and ideas are rarely about businessโ€”they're about people.

Free Subscription Benefits

  • Real origin stories about where things actually beginโ€”before anyone realizes they matter.

Paid Subcription Benefits

  • Inside the Story - Go beneath the finished piece. See what I saw, what I followed, what I cutโ€”and the emotional & business insights beneath the story.
  • The Seeing Layer -Learn to recognize the deeper patterns most people overlookโ€”human behavior, emotional tension, and the moments where meaningful stories begin.
  • From Moment to Story - Turn ordinary observations into stories, ideas, and creative work people genuinely connect with.

Paid Subscription Plans

  • $70 a year
  • $7 a month

About Sandra Franks

The stories behind businesses, inventions, books, and ideas are rarely about business. Just One Good Idea explores the hidden human origins behind them.

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